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Starting a Business - How to Win and Keep Customers (part 1 of 2) Print
Wednesday, 29 September 2010, 09:30 - 12:30

A basic understanding of sales and marketing is essential to start and sustain your business.  This workshop will show you how to identify who your customers are, what is important to them, how to reach them and keep them coming back.

 

What does the workshop cover?

 

By the end of this workshop you will have a more detailed understanding of:

 

  • market research and how to do it effectively
  • customer research and creating a customer profile
  • who your target market is
  • carrying out a competitor analysis
  • pricing and profit
  • market risks
  • developing a marketing strategy
  • branding
  • the marketing mix
  • the promotional mix
  • internet marketing
  • advertising
  • winning sales and the sales process
  • customer care

 By the end of the session you will be able to:

• understand the fundamentals of sales and marketing
• gain support and ideas from fellow participants
• complete an individual workshop action plan detailing your next steps
• understand the Business Link package of support

Please click here for directions to venue
Location: Innovation House, Longfield Road, South Church Enterprise Park, Bishop Auckland, Co Durham DL14 6XB
Contact: Sue Frater 01325 310730 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Lunch will be provided
Click Here to Register for this Event

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